I’ve learned a lot this week about the growth and impact of social media. Put simply, that’s things like facebook, youtube, twitter, flickr, and myspace. Using those networks as tools to promote a brand/product is becoming very popular. You don’t have to use a banner ad to get people’s attentions. More and more companies are realizing the potential and success of youtube videos, like the one above, and twitter updates. The most successful campaign using social media right now is likely to be Toms Shoes, which was built entirely on social media. It’s really cool stuff, and it has me thinking I need to get back into twitter… I just need something worthwhile to twitter about (not what I had for breakfast/lunch/dinner, etc).
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